DESCENTE ALLTERRAIN × Flossie Hughes
- Launch
- 12.26.2025
Flossie Hughes
Flossie Hughes is a British fashion model and interior designer. Splitting her time between the studio and on set, she brings a distinctive eye to every design project. She has contributed to residential and boutique commercial projects, drawing on her fashion sensibility to create spaces that feel both intentional and liveable. Her work blends contemporary British design with influences gathered from her love of the outdoors, resulting in environments defined by craftsmanship, warmth, and understated detail.
https://www.instagram.com/flxssie/
Q.1.
How do you ensure your voice is translated visually in a global market?
By keeping my style pretty consistent. I have a genuine love for the clothes I wear which communicates the same message across cultures.
Q.2.
Do you consider your style to be a part of your voice?
For sure- though not in the literal sense of the clothes I wear, but in how they’ve lived. I wear the same few pieces again and again, until the fabric softens, fades, and takes on its own quiet character. There’s a subtle depth in that gradual patina.
Q.3.
What do you consider to be most important when dressing? Aesthetic or honesty?
Honesty, always. Dressing in a way that feels true to who I am gives me real confidence.
Q.4.
As a multi-disciplinarian creative, when do you feel most complete in your practice?
The moment a vision starts taking shape in the physical space is when I feel most complete. I recently had a client tell me she had the best sleep of her life in a recent bedroom project I designed. Knowing that the design and energy of the room created an experience that went beyond visuals felt like a real victory.
Q.5.
Travel is the ultimate means to bestowing upon us both cultural empathy and deeper understanding of our world. Is there a place you have travelled to that has completely changed how you think and feel?
Bosnia and Albania. I didn’t connect with them aesthetically at first, but seeing each place through the lens of its own history allowed me to appreciate them in ways I never expected. Their complex pasts are woven into the architecture, landscape and daily life. It reminded me to be more attentive, empathetic and aware of the layers behind what we see on the surface.
Q.6.
Where are you happiest?
Mountain biking in the local woods with my dog trailing me.
Q.7.
Do you travel heavy or light?
Ultra lightweight- I pack everything in my dyneema backpack. I always carry around a 1L water bottle so I need to offset that 1kg weight in my packing.
Q.8.
What is the most valuable lesson you have learned in your artistic journey?
The standards we set for ourselves don’t always match what we execute. Practice is the fix, overthinking is the trap.
Q.9.
Can you give us three scenarios in which Allterrain would serve you best in your personal life and schedule?
1.Weather roulette days.
2.When I’m packing light and want pieces that earn their spot in the bag.
3.When comfort, function and not looking disheveled all need to coexist.
Q.10.
We are designing to be the intelligent choice of those who are native to their terrain – what part of the AT range do you feel best represents your innate individual style?
The ALLTERRAIN 81 range. I like pieces that pull double, or triple duty- a jacket I can ski or walk around town in, trousers that work for a five-day hike or a day in the studio, and a down jacket that keeps me warm on a mountain trail or an outdoor coffee break on set. A small, curated wardrobe that does it all- That’s the kind of wardrobe that feels like mine.
