DESCENTE × JJJJound Collaboration
- Launch
- 12.05.2024
DESCENTE and JJJJound introduce the first chapter of their collaboration, a carefully curated collection that balances technical expertise with minimalist design for modern city living. Rooted in DESCENTE’s about 90-year history as a pioneer of high-performance sportswear, this collection reimagines functional alpine-inspired pieces for urban environments.
Built around a soft light storm blue and light grey palette, the collection is structured to optimize layering for colder months. Base layers include a breathable mesh athletic T-shirt and a 1/4 zip microfleece sweater, providing an effective foundation. Secondary layers, such as a thin nylon ripstop vest and a streamlined puffer jacket, offer practical insulation without unnecessary bulk. Accessories complete the collection, featuring microfleece gloves, a ski mask, and a tape-seamed nylon and mesh cap, all designed with an understated aesthetic for versatile wear.
Catering to two archetypes—the reserved and refined individual and the rugged urban explorer—this collection offers functional designs that cut across traditional performance gear. By blending DESCENTE’s technical legacy with JJJJound’s signature minimalism, Chapter 1 shifts the focus from the slopes to the streets, setting a new standard for urban winter essentials.
The DESCENTE x JJJJound Chapter 1 collection will be available globally on Thursday Dec 12, exclusively through JJJJound.com and on Saturday Dec 14 in select DESCENTE retailers in Japan. It will be available in Korea, China from time to time.
PRODUCT INFORMATION
JJJJound x DESCENTE ALLTERRAIN DOWN Jacket
¥66,000（tax in）
JJJJound x DESCENTE ALLTERRAIN Vest
¥44,000（tax in）
JJJJound x DESCENTE ALLTERRAIN Quarterzip
¥22,000（tax in）
JJJJound x DESCENTE ALLTERRAIN T-Shirt
¥19,800（tax in）
JJJJound x DESCENTE ALLTERRAIN Stretch Field Glove
¥7,700（tax in）
JJJJound x DESCENTE ALLTERRAIN Ski Mask
¥11,000（tax in）
JJJJound x DESCENTE ALLTERRAIN Cap
¥16,500（tax in）
STORE INFORMATION
About JJJJound
JJJJound is a design studio based in Montreal.
Since its inception in 2006 as an Image Blog, JJJJound has since grown into a collaborative design studio that aims to inspire through minimal design.
Sold directly to consumers, JJJJound offers a wide-range of menswear staples. JJJJound has found its place in the marketplace by offering a refined take on modern menswear for a young consumer looking for quality and an understated style.
In addition to its own projects, JJJJound has worked in collaboration with numerous artists and brands to extend its design ethics. In recent years, JJJJound’s ability to create memorable collaborations has helped keep projects in the limelight by taking existing models and lending its approach to colour palettes and elegant style.
JJJJound offers distinctive, heritage-inspired staples.