DESCENTE ALLTERRAIN × Adam Katz Sinding
- Launch
- 12.09.2025
Adam Katz Sinding
Copenhagen-based photographer Adam Katz Sinding has spent over a decade redefining how fashion is seen and documented. Known for capturing the raw energy of global street style, he moves between fashion weeks, editorials, and personal projects. His books, This Is Not a F*cking Street Style Book and Live From F*cking Everywhere, reveal his fascination with people and place. In 2023, he launched Context, a deeply personal exploration combining portraiture and storytelling — an attempt to reconnect photography with emotion and meaning.
https://www.instagram.com/adamkatzsinding
Q.1.
How do you ensure your voice is translated visually in a global market?
In this era, I think there is no way to ensure anything, only attempt your best, and my way of attempting my best is through integrity. Photography is a point-of-view, and there is an aspect of ego to that. So in order to attempt to ensure that my point-of-view is expressed in a way that pleases my ego, I must stick to my own personal rules and views, even if it may not always be the key to the most eyes viewing my work in the end. My work is my story, and my story has to be an honest one. So I photograph to tell my story, and maybe it works, and maybe it doesn’t, but at least it is real and true.
Q.2.
Do you consider your style to be a part of your voice?
I suppose in a way, yes. The way that we dress “says” something about us. And that is how people may relate to us without hearing us actually speak. So in that sense, one’s style is an unspoken preface to their story. Judging a book by its cover, if you will. I think integrity in one’s personal style is also important for showing who we are. I have, over the years, bought many things which are not “me”, and always feel like I’m misrepresenting myself to the world. Perhaps it sounds a bit dramatic when put like that, but I think dressing “honestly” helps you to feel like comfortable and confident. And this confidence is very likely what first intrigued me about photographing strangers on the street many years ago.
Q.3.
What do you consider to be most important when getting dressed? Aesthetics or honesty?
It’s funny, I had not seen the word “honesty” in the context of this interview while answering those first questions, and here it appears! Honesty!
Q.4.
As a multi-disciplinarian creative, when do you feel most complete in your practice?
When? Never. Or I would stop.
Q.5.
Travel is the ultimate means to bestowing upon us both cultural empathy and a deeper understanding of our world. Is there a place you have travelled to that has completely changed how you think and feel?
Copenhagen changed my life in 2010. Not in a culture shock way (at all), but in a wholesome way. Now I live here, and have lived here for 9 years. But I do think that Georgia (GE) has been my place that gives me the most inspiration and exposure to different things.
Q.6.
Where are you happiest?
Home in Copenhagen/Tacoma.
Q.7.
Do you travel heavy or light?
Half & half. I travel light in “normal clothes” and I travel heavy in running clothes. This makes for a full bag, with not a lot to wear.
Q.8.
What is the most valuable lesson you have learned in your artistic journey?
Get outside.
Q.9.
Can you give us three scenarios in which ALLTERRAIN would serve you best in your personal life and schedule?
I can give you one scenario which is multifaceted. Being a photographer who works primarily outdoors and who commutes by bicycle. Technical clothes which are aesthetic and functional. Protecting me from the unexpected, while still being (more than) presentable.
HARD SHELL JACKET “GORE-TEX PRO CREAS”
Q.10.
We are designing to be the intelligent choice of those who are native to their terrain – what part of the ALLTERRAIN range do you feel best represents your innate individual style?
I don’t know if it is a garment, but more of a feature of the garments. The double zipper in the front of the majority of the outerwear is one of the most innovative things which drew me to the brand. The ability to not only ventilate, but change the overall fit of the garment depending on your layering choices is genius and allows me to use the pieces in so many different scenarios than if this feature were not there. It’s a feature that has made my Mizusawa down jackets one of my most worn pieces in my closet for the better part of a decade!
